Job Title
Group Marketing Manager

Location
Based at Spider Head Office – Surbiton, with occasional travel to other sites

Salary
FTE £35,000 to 40,000 depending on skills and experience

Contract Type
+30 hours per week

About Us
Spider Climbing Group is a family-owned chain with six sites primarily located in the South East of England. We are passionate about creating outstanding customer experiences and fostering a strong community spirit at each of our locations. Our team is dedicated to innovation and delivering top-quality services, and we are looking for a Marketing Manager to help us continue to grow and thrive.

The Role

The Marketing Manager will play a critical role in driving customer and financial growth, taking ownership of Spider's marketing strategy, from planning and execution, to analysis and reporting. This is a hands-on role that will require strong collaboration with internal and external stakeholders. You'll also have the opportunity to showcase your creativity, producing high-quality written and visual content using tools like Adobe Creative Suite or equivalent software packages.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy to boost sales, customer engagement, and brand awareness.
• Strategy and delivery for all branded content, digital, print, merchandising, and in-house promotional materials.
• Collaborate with site managers to create targeted marketing campaigns tailored to each location.
• Execution of all marketing campaigns, initiatives, events, working with Centre Managers and local champions.
• Plan and execute email marketing campaigns and optimize results.
• Oversee paid marketing campaigns on external platforms, ensuring measurable ROI.
• Lead social media strategy and oversee updates to the company website, including SEO improvements.
• Sector market research, providing analysis of competitors, customer trends, and campaign results, that translate into marketing deliverables.
• Manage the marketing budget and report on campaign performance regularly.
• Maintain brand guidelines across all channels to ensure consistency.

What We're Looking For

• A commercially minded individual, with two years marketing manager experience, and a track record of delivering impactful campaigns.
• A results-driven attitude, with the ability to work both independently and as part of a team.
• Excellent communication and interpersonal skills, with a collaborative mindset.
• Excellent market analysis capabilities.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent software. 
• Creative flair for producing engaging content, including photography and videography.
• Experience with SEO, social media platforms, and analytics tools.
• A "can do" individual who wants to make an impact, and will roll up their sleeves and get things done.
• Experience within the leisure / climbing sector is desirable

What We Offer

• Company Pension
• 28 days annual leave (including bank holidays), rising to 30 after 2 years
• Company sick pay scheme
• Company health plan
• Café and retail discounts
• Benefits for long-term life partner
• Free use of all Spider climbing facilities
• Free entry to other participating climbing facilities

Applications

• Closing date Sunday 12th of January
• Apply in writing to [email protected] showing how you meet the requirements for the role. Please include your CV.
• Interviews will be in person during the week commencing the 13th of January.