The route was put up back in 1993 and was France's first 9a (and the fourth in the world according to Desnivel's chart). Many have tried but until now, nobody had been able to do the all out dyno crux until now.
According to 8a.nu, Jolly is hardly an unknown climber in Italy, having sent heaps of 8c's.
You can see some pics of the route and topos here. (Thanks to Hector at Desnivel who pointed out that it's the fourth, not second, 9a to have been put up.)