Berghaus has today revealed The Good Wood Project, marking the start of a new commitment to plant two million trees every year. The initiative is a small part of the company's wider aim to achieve net zero carbon emissions by 2030, in a sustained and multi-faceted effort to reduce and offset the environmental impact of its business activities.
Berghaus has launched The Good Wood Project to celebrate all trees, while also growing new ones. Working in partnership with Eden Reforestation, in the first 12 months of the initiative, the company will plant two million mangrove trees across Madagascar and Kenya. When seedlings are fully grown, they'll absorb 24,600 tonnes of carbon dioxide annually (the same emissions created from driving a car over 60 million miles).
Eden Reforestation is a not-for-profit organisation with the combined aim of reducing extreme poverty and restoring healthy forests, by employing local people to plant millions of trees every year. Through The Good Wood Project, Berghaus will support Eden Reforestation's 'Employ to Plant' methodology, hiring people in local communities to plant trees, so that they can begin to afford daily necessities such as food, shelter, medicine and clothing for their families.
Roughly half of the world's mangrove forests have been cut down in the last 50 years. By working with Eden Reforestation, Berghaus aims to cultivate some of the most resilient and environmentally beneficial trees on the planet. Compared to other global forest systems, mangroves absorb two to four times more carbon, and contain the highest carbon density.
As well as the planting, Berghaus will use The Good Wood Project to celebrate and raise awareness of the local and global importance of trees. The campaign will encourage the public to do likewise, 'growing' a digital forest by sharing photos of their favourite trees on Instagram using the hashtag #TheGoodWoodProject.
To find out more about The Good Wood Project, visit www.berghaus.com/blog/sustainability/the-good-wood-project and follow the Berghaus accounts on social media.