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According to Wiki (not 100% I know) Cape Enninberg is the "second highest sea cliff in Europe",
Best left to the birds?
With a bit of traffic, it'll clean up!
Apologies, should have said 'The World's Tallest Sea Cliff Route.'
I felt very uncomfortable watching that; why disturb all the nesting birds in pursuit of an arbitrary goal just because it is a 'big route'? It was obvious that it was bird nest territory- so they deserved all the fulmar vomit they got. From the climbing early on there looked to be plenty of cleaner rock and free of birds. However, to me, it seemed to be a thoughtless, insensitive ego trip which could have done with more of a 'do no harm and leave no trace approach'.
Looking at 'The North Face' website they say they have a "mission to inspire a global movement of exploration and conservation" and have various statements about sustainability and responsibility, which doesn't seem to have got through to their 'sponsored athletes'.