In reply to UKC Gear:
I don't think the grip serves any sort of auto locking function. It's just a big-standard belay device that uses some clever mechanisms to reduce the force you need to apply to the brake end of there rope to lock it off.
I'll confess that I like the look of it and it definitely has benefits over a standard (non locking) belay plate. However, I'm not quite sure who it is supposed to appeal to? It'll definitely give beginners more confidence when learning, as you won't have to hold on as tight. But I can't see many beginners shelling out that much for a belay plate.
Will sport climbers and indoor climbers go for it? I'm not sure..... Something auto locking definitely has benefits and can be picked up way cheaper.
Mike.
Post edited at 19:23