In reply to Mick Ryan - UKClimbing.com:
Hmm... looking at these now on a different computer to my own and there is a lot less contrast between the writing and the background in the Reverso ad than there was on my monitor. Poor show!
I tried getting flash to draw a line up Cave Route Left to make it more distinct and anchor it to the tag line but couldn't get my head around it. Still, it probably would have made the file size too big to have any sort of jpeg quality.
Oh and cheers for the comment, I agree that the Meteor one is the strongest, took me ages to come up with a decent tag line for it. Originally had "You won't notice it 'til it saves your life." But that just felt clumsy as all.
This exceedingly long comment is just an effort at procrastinating. Got an essay to do!