eco-Trax is a high friction rubber compound containing around around 30% recycled content. EVOLV are the first rockshoe company to use a more environmentally friendly rubber compound on their shoes. The technology comes from decomposing selective pre and post consumer rubber waste and reprocessing it to make a usable compound.
I might be being sceptical here but i don’t see the advantage of this eco rubber, if the climbing companies wanted to make a real effort they would have a return and recycle program on offer (or similar). It seems they are just buying cheap recycled rubber for larger profits then making customers think they are buying eco products. I would be interested to see a full breakdown of the environmental impact of a few different rubbers. I’m not sure after the recycling process there would be much difference.
In reply to grumpybearpantsclimbinggoat:
Pre-consumer waste:
Cutting a round lump from a square sheet and then recycling the off-cuts rather than just binning them.
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