In reply to UKC Gear:
There are a whole host of reasons that we are out of stock, but the main reason is that we sell great products, offer great service and try not to over stock so much that we have to put it on sale when the rent is due. We are prudent and cautious when it comes to running our business and although it's shame that we do lose custom by not having some of our products in stock. I'd rather we sell out than have a warehouse full of dead stock. We have held the vast majority of our stock items in stock, but it's only ever the ones out of stock that people notice.
The criticism that we accept is that we forecast cautiously, however our promotion and marketing efforts extend far beyond that of a traditional outdoor company, so that the pressure on stock at times is far, far beyond what we could reasonably expect. I really dislike discounting but if we buy more and it doesn't sell that what happens. I wouldn't buy a waterproof jacket if I didn't get at least 30% off, and this is not a healthy state of affairs for british retail.
Thats not to say we don't need to continually improve. The UK made stuff helps as we can alter production to what is selling, and so I can finally get to the point.
We now have stock of Phuds and Projects, the factory will work on getting the rest of the mat range in stock ASAP but the duffles are flying out so it's a tough call.
Cheers, enjoy the sun.
Nic