More than ever before, outdoor brands are striving to find new and innovative ways of lowering emissions, their carbon footprint, conserve, and generally becoming more responsible when it comes to the climate crisis.
One company that's been ahead of the curve is Nikwax, and since its inception has campaigned and educated the outdoor industry to help reduce the impact on the environment.
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This week's Friday Night Video is about the pure obsession and effort behind a hard trad first ascent by Québécois/Australian Jacques Beaudoin. Mother Earth (8b) is a stunning sixty-degree thin crack climb hidden amongst bushland that has been...
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