From the Joe Brown website:
'1966 was also a year of change at home. Val had never been entirely happy living at White Hall, and they had considered opening a climbing shop for some time. Joe had already started making fibreglass climbing helmets, which he thought he could expand into more of a full time business. A suitable property was found in Llanberis High Street (the some one as is the shop today), and helped with a loan from Chris Briggs of the Pen-y-Gwryd Hotel, they moved in to a building in need of major repair and complete refurbishment, done by Joe and climbing acquaintances. They opened for business at Easter while Joe was climbing on South Stack for the BBC live outside broadcast. '
First prize goes to:
Matthew Ivory of Somerset who wins a Mountain Equipment Firefox Jacket (srp £200) made from GORE Active Shell
The three runners up each win a a Long Hope and The Pinnacle DVD's.
Tom Castle of London
Dan Habershon-Butcher of Bristol
Joe Brown's, with four specialist outdoor shops in North Wales; two in Llanberis, one at Pen y Pass and one at Capel Curig, have just launched a brand new website.
It's easy to find what you want, quick to load and brimming with the best gear for your outdoor adventures and our signature special deals.
To mark the launch of the website, here's your chance to win a Mountain Equipment Firefox Jacket (srp £200) made from GORE Active Shell, with three runner-up prizes of a Long Hope and The Pinnacle DVD's.
All you have to do is visit www.joe-brown.com to find the answer to the question below.
Closing date for entries is 14th June 2012.
Entrants must have a UK address.
This competition is only open to registered users at UKClimbing.com and UKHillwalking.com