We are looking to recruit an experienced PR Coordinator/Copywriter to join a busy Marketing team who will be responsible for the following:
Key responsibilities
• Achieve maximum PR exposure in trade and consumer titles (online and print)
• To develop and deliver seasonal PR strategies to support marketing campaigns, new product launches, press events and product reviews/gear testing
• Develop close relationships with all internal teams
• Maximise relationships with external editors/gear reviewers/media/press/influencers to ensure the growth of the brand
• Manage seasonal product samples
• Write and deliver strong product copy at both a trade and consumer facing level
• Involvement at key events and partnership support
• Proactively look for new opportunities to maximise the brand exposure and coverage
• Deliver internal presentation and press coverage
• Write individual product copy through to consumer facing campaign copy for both above the line and below the line activity
Qualifications, Experience and Skills
• Excellent writing skills with the ability to write lively and engaging copy
• A creative streak with a natural ability to come up with innovative ideas and clever media approaches
• Copywriting skills
• Affinity with technical product and brands
• Strong understanding of the product portfolio
• Excellent interpersonal skills with the ability to cultivate and maintain relationships
• Understanding of how to build key influencer relationships
• Knowledge and passion for the outdoors and outdoors industry
• Ability to multi task and engage with internal and external teams whilst being deadline and process orientated
Applicants should apply by sending a CV and covering letter to Lee Jones, HR Coordinator [email protected]
The closing date for applications is Friday 13th January 2017
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