Wild Country Supporting BMC Crag Care Fund

© Jack Geldard - Editor - UKC
Well known hardware company Wild Country have recently pledged a percentage of turnover to the BMC Crag Care Fund. 2% of turnover from bouldering equipment sales will go to the BMC.

Reported on the Wild Country Website:

"Wild Country has always taken it's environmental duties seriously and for 2009 has started, with two of our new product groups, a scheme to try and 'Give Something Back' by donating... to the British Mountaineering Council to support their new initiative, the Crag Care Fund."

The BMC Crag Care Fund is described thus:

"The BMC has put £10,000 to support the care and maintenance of crags in England and Wales through the creation of a new Crag Care Fund. Half of this initial funding will go towards essential works at BMC owned and managed crags, including Horseshoe Quarry, Craig y Longridge, Bwlch y Moch. The other £5000 will go towards Area projects throughout England and Wales."

Dave Turnbull, BMC CEO said:

“It's great news that Wild Country has come on board to support the Crag Care Fund and we're looking forward to putting the donations to good use to help our crags. The support will help two-fold - by contributing directly to practical volunteer initiatives and also by raising awareness of the Fund itself, which is still in its infancy.  If anyone has a crag care project they are keen to carry out then please see the BMC website for funding criteria, run it past your Area Committee officials and then send your application to Martin Kocsis at the BMC.”

Wild Country are perhaps best known for their 'friends', the revolutionary camming devices designed by Ray Jardine in 1978, but recent innovations such as the Alpine Shield helmet have shown that Wild Country are not resting on their laurels.

Describing themselves as a "small independent company, owned and managed by climbers and based in the heart of one the UK's most famous rock climbing areas, the UK's Peak District" the Wild Country brand have been synonymous with British traditional climbing for several decades.

"This is where our factory produces much, and handles all of the gear that is exported all around the world."

The UK is lucky to have dedicated climbing gear manufacturers, based in the UK, producing high quality equipment. Both Wild Country and DMM are world renowned for their expertise and equipment design.

"Wild Country is now, and always has been, run by a small and dedicated team. These people all come with a pedigree and love of climbing..."

This certainly rings true, the list of employees reads like a 'who's who' of British climbing. From Martin 'Basher' Atkinson (first ascent of Mecca F8b+) through to Jason Myers (Brad Pit - FA - The Jump Method!), with loads of other dedicated and experienced climbers in between, the Wild Country team can seriously claim to know their stuff.

You can read reviews of several Wild Country products on our gear page: Wild Country Gear on UKC

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22 Jan, 2009
I'm not being funny but what exactly do Wild Country make that will qualify under 'Bouldering turnover'. Please correct me but this looks like a P.R stunt that will result in Wild Country giving a tiny amount of money to the BMC.
22 Jan, 2009
you don't get owt for nowt. ok so it's small but they're supporting it aren't they?
22 Jan, 2009
Totally agree, a quick scan of their website and it appears they'll give 2% from their sales of chalk balls. Anyone out there actually bought a chalk ball from WC? A meaningless PR stunt.
22 Jan, 2009
They sell pads, Chalk buckets, and rock shoes. What else do you need to boulder??
22 Jan, 2009
I'd love to be proved wrong and have respect for this initiative but a search of their website comes up with no pads, only small(ish) chalk bags (I know you can use any size chalkbag to boulder with but I'd place money that they won't be putting 2% of chalkbag sales into this). Granted they sell rock shoes but I'd place money... etc.
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