In reply to Eric the Red:
> (In reply to Mick Ryan - UKClimbing.com)
>
> In my opinion outdoor gear, especially clothing is massively overpriced.
>
Bloody hell mate, you need to stay away from the high stret then! The mark ups on outdoor clothing are perhaps not quite as big as you think, certainly nothing like what you'd see on any fashion stuff out of "normal" shops. The highest you'd ever see (as in best for the retailer) would probably be a price pyramid that looks something like.
Cost Price of Jacket £50
Trade Price to retailer £100
Price to you £200
Why does a GTX jacket cost £200? b/c it costs the manufactur about £50ish to make it. You really do get what you pay for most of the time with outdoor gear, all the way from £60 - £250 jackets the margins don't really change that much (reagrdless of brand). That said, just because something cost more to make, doesn't neccessarily make it better.
In lots of cases, the mark up is not as big as that. Then out of that £100 comes VAT, rent, staff wages, bills, transport of goods etc, etc.
Add a 20% discount to that (£40 quid here) and you reduce that £100 to £60 before any other costs...If you think you are getting ripped off, you are living in a dreamworld. Most wee outdoor shops sell (especially the more specialist kit) to a relatively small market, who don't buy much stuff, want it cheap and yet would moan bitterly if their local shop goes away. You may notice the owners of most climbing shops are not billionaires, despite selling "ridiculously overpriced" gear, ever wondered why not?
>
> Specialist items such as rock climbing gear I expect to be expensive as the market is small. But general outdoor clothing is massively and ridiculously overpriced, even with a %20 discount.