In reply to niggle:
> Natural history, sure. It's amazing what you can do with an effectively unlimited budget and an audience who have to pay to stay out of prison.
And most people have no choice at all about paying for tv advertising, because they either drive a car, or shop at a shop that sells advertised products. So there is always a markup on pretty much everything you buy.
And that markup exists whether you have a TV or not.
As I said, you can choose not to have a TV, and a TV license. It's very difficult not to pay for advertising.
Plus having ad breaks every 12 minutes during the recent Marple on ITV1 (I was at my mum's house, so I watched that) was very irritating.
I wonder about the future of tv advertsing, because I suspect a lot of people can now record things and also play back whilst still recording. So you just start watching a 2 hour program on ITV about 30 minutes later than it's scheduled start, and you can fast forward through the adverts, and not watch them. But you are still paying for them, of course, even though most people are not seeing them.
That's a business model that is doomed to fail soon. Or will there be legislation to prevent "tv recorders" from fast forwarding through adverts? The technology has existed for a long time to pause the recording of programs when the adverts start, but the tv channels stopped that dead in it's tracks...
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