My guess is the Florida reference gives you FL. Add this to your 'etcher' and you get Fletcher. Wikipedia tells me that John Fletcher was a Jacobean playwright.
Not so hard with perfect hindsight, but I doubt I'd have got there otherwise
> I thought the recognised abbreviation for Florida was FLA. Has that changed?
"These official state abbreviations have all been standardized by the United States Postal Service. State abbreviations are all two letters, and these two letters are always capitalized without any periods"