Our lovely Marketing Manager (Katie) is going on Maternity Leave in early September and we need someone to pick up the baton while she is away. Katie has done a lot of work preparing us for a busy winter with large events and exciting announcements to be broadcast alongside the day to day communications with our community. If you are looking for experience working in a creative, adventurous and friendly environment then this could be the perfect role.
We opened Redpoint in 2013 as a passionate group of climbers who wanted to pass on this love to those in Bristol and the surrounding area. Although climbing remains our specialist product, we have since expanded into another two major venues and diversified the activities we offer enabling the whole family to take part. Each centre also has a cafe which serves fresh and local food and drinks to our whole range of customers, this helps us to compliment the community feel of our centres which is so important to us.
Why work for us?
This is an opportunity to bring your expertise and take ownership of a project which will be varied and exciting.
We devote a lot of time and care to supporting our staff and providing opportunities whenever we can, creating an environment which is enjoyable to both work and play - you would be joining the family!
How the role sits within the organisation
You will work with the senior management team, with the CEO as your line manager.
You will be directly responsible for managing the Content Creator and site-specific Social Media Assistants.
You will work closely with external agencies which provide SEO and digital marketing support.
32 - 40 hours per week (negotiable)
Flexible working options available
Holiday entitlement 29 days per year including bank holidays
You will work across all our sites:
Friday 2nd July 2021
Up to Friday 16th July 2021
Mid August 2021
Mid June 2022
(unless further opportunities appear)
£28,000 per annum
(If you chose to work a 4 day week this salary would be pro-rated to £22,400)
Responsibility and duties
You will work with the CEO to ensure the Marketing Strategy is in line with our organisational objectives.
Create and update our Marketing Plan for each of our facilities and communicate this with the team
Inform future investment decisions and opportunities when it comes to developing our products and services into new markets.
Identify key target market segments for each site and help to adjust our products to fit their needs more effectively.
Communicate effectively with our existing and potential customers about the benefits of our products and services. This may include local businesses, schools and organisations.
Listen and react to customer feedback.
Manage the Content Creator and site specific Social Media Assistants to create promotional content, social media campaigns which uphold the brand image and deliver the Marketing Plan.
Work with the Content Creator and external agencies to create Facebook and Instagram advertising. Keeping content fresh, up to date and looking professional.
Assess the success of campaigns using information gathered via our booking system, mail chimp, social media and Google Analytics.
Able to demonstrate (with examples) previous marketing experiences/campaigns/strategies and plans
Worked in a team where you were responsible for managing and motivating others
To be able to produce your own examples of marketing plans setting out costs and expected return
Ability to travel to each of the centres (Bristol and Swindon)
Experience or interest in climbing/leisure industry
Understanding and experience of working in a similar size business at this level
Ideally educated to degree level in Marketing and/or Media-based discipline and/or professional qualification in Marketing or Digital Marketing (e.g. CIM )
Demonstrate creativity when it comes to creating new ideas and promotions.
Technical knowledge of setting up and running Social Media adverts
Experience with SEO
Prior experience using Wordpress
It is important to us that the marketing team understand our products in detail and the people who visit our facilities, we therefore (where practical) encourage “on the ground” visits to the centres to work with the staff and see our products in action. However, over the last year most managers have worked from home at least some of the week, and this is likely to continue. When at work we stick to strict covid secure guidelines.
How to apply
Please email your CV and cover letter to firstname.lastname@example.org by Friday 2nd July 2021.