In reply to alex:
In fairness to Alex this was his initial brief for the competition:
The judges will assess entries for:
Consistent high quality across a wide range of images (i.e. not just one standout shot).
Images that capture the essence of the outdoor adventure experience (i.e. what it feels like to be deep in an adventure, the emotions, the wonder of it all).
Images that "we" perhaps haven't seen before, or take an unusual or innovative look at our adventure world.
The 2010 competition report and winner are here.
In addition we told all 5 competitors that the judges would be looking for something that would make their show stand out, something unusual. You can see all 5 shows here:
http://www.shaff.co.uk/news/2011/03/11/Arcteryx_Adventure_Shot_Entries_Onli...
The other 4 are not climbing specific, but pretty darned good nonetheless. You can also see Alex Buisse's winning entry from last year here:
Already on the lookout for entries for 2012 if you are interested...
Cheers,
MattH