In reply to smithers25: Te price has been kept artifically low for ages. (see the comment about £60 in 1985)
If you think of the price of a pair of Running/Cross Training shoes you're probably talking £60-£80. These shoes are high-volume sellers that can make a hefty profit with a lower margin.
Top end climbing shoes are very specialst in comparison; lower volume of sales = higher margin required per pair to make profit. It's just a bit of a shame 25 years of depressed prices changed in one year!
Yes, it's expensive, but no, I don't think we're being "ripped-off".
JK=karran - I;d agree that some of the companies have gone a bit mental recenlty on the size of their new ranges - 5.10 for example!
5.10 whites are better than the old pinks (IMO), but maybe not £45 better...