In reply to cragtyke:
If it works that's absolutely stonking.... I'm hoping many more sports will go this way. Like F1, Cricket, Golf, are all losing ability to attract sponsors due to pay per view contracts. Cycling as a growing sport shouldn't fall in to this problem they need all the coverage they can get - there's no reason the Giro can't be as well followed and known as the TDF.... it's just been hard to watch in the past