Well known hardware company Wild Country have recently pledged a percentage of turnover to the BMC Crag Care Fund. 2% of turnover from bouldering equipment sales will go to the BMC.
I'm not being funny but what exactly do Wild Country make that will qualify under 'Bouldering turnover'. Please correct me but this looks like a P.R stunt that will result in Wild Country giving a tiny amount of money to the BMC.
In reply to JTatts:
Totally agree, a quick scan of their website and it appears they'll give 2% from their sales of chalk balls. Anyone out there actually bought a chalk ball from WC? A meaningless PR stunt.
In reply to craig d:
I'd love to be proved wrong and have respect for this initiative but a search of their website comes up with no pads, only small(ish) chalk bags (I know you can use any size chalkbag to boulder with but I'd place money that they won't be putting 2% of chalkbag sales into this). Granted they sell rock shoes but I'd place money... etc.
I'm not so sure about the rock boots and bouldering mats, does the Red Chilli brand count in this agreement? Being cynical I would say that it doesn't include Red Chilli but I would love to be proved wrong.
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