In reply to Indy:
> I did that with my commuter in 2012 as I'd never spec'd up a 'dream bike'. To be honest I almost certainly wouldn't do it again. I think I paid a premium of around 20%-25% compared to a similar spec'd off the shelf bike and ended up waiting much longer for it.
> The basic issue surrounding the price was that I can get a full Ultegra groups for £500 but the shop I used and I suspect everyone else wanted full RRP with a token discount of say 10% so £900 instead of £500.
The last custom bike I speced was in the mid 90s.
A thermo plastic GT downhill race bike.
Like you I could have got it up to 20% cheaper by shopping around online but I like to deal with local shops rather than get the bits from multiple locations. Cost me around 5k and that was a massive amount for a bike back then.
When the top tube snapped during the first race the shop bent over backwards to sort me out.
Same thing with a kayak, the rim round the deck snapped one day when I picked it up in freezing conditions.
You could see where when the hole had been cut out and the edges sanded down the sanding had scored the hull (what do you call the top half of a boat?)
The manufacturer Riot changed it no problem but being a bit cheeky I asked if I could get the replacement sent as the new booster instead of the old grind. Riot said no but the local shop I bought it from said yes and ordered me a new booster and kept the replacement grind to sell in the shop.
I always shop local and in the most part have been very well looked after, I suspect any local shop that will let you walk before doing a small discount deal is being truthful when they say they can't afford to. If there was still a profit in it they would do it.