In reply to deepsoup:
It's strange that your original post has received so many dislikes, because I can't see anything to dislike, as your point is completely valid: the link is towards the men's product, the images featured are of the men's product, and the text revolves around the men's product. Even if a women's model were available (which it is), it hardly gives a shining example of gender parity...
The issue was face is that it's ultimately the brand's responsibility to supply the copy/prize; however, to counter this I would argue it's our responsibility to question the brand in much the same way that you - as a site user - are right to question our values. The option of both men's and women's prizes should always be the case, but not only that - both products should be given equal importance within the Comp itself.
Having had a quick scan of the recent competitions the vast majority (where gender options exist) succeed in achieving this. It's the case with the Arc'teryx Proton LT Hoody, the TNF Summit L5 Futurelight Jacket, the Rab Microlight, and the Sprayway Hain/Oust Jacket. As such, we're not doing badly, but exceptions occur, such as the Anatom Q4 Cuillin Comp (where it wasn't made abundantly clear whether the women's model was also available, as it wasn't featured within the text/imagery).
With this in mind, I agree with the point your are making and think we're applying these rules to a high percentage of the competitions run on site; however, it would be good for the small percentage that don't to be eliminated - or updated - so that they clearly display both men's and women's models.
Hopefully that addresses + answers your concerns anyway.
p.s. I've updated the Comp in light of the above
Post edited at 14:47