In reply to IanMcC:
Pace my posting on the Fiva thread: Trek & Mountain magazine really ought to know the difference between "peddle" and "pedal", even if Kev Shields doesn't. (I don't believe that Lance Armstrong is an itinerant retailer, and even if he is I'm not sure what relevance it has to a brown-trouser moment on Smith's Route.)
Sorry, it's one of my pet Internet hates, along with "should of" instead of "should have" (which
really makes my brain crunch its gears) and "its'".
I shall now return to my pedant's cell.