In reply to toad:
> (In reply to sjc) One of the few instances where it's better to buy from Tesco than the coop, as the coop (through middlemen) pay a lower rate to the farmer
Yes, I'm not a fan of Tesco but I have to agree. As I understand it, Tesco are paying farmers a fair price, unlike a few other major supermarkets which are not:
"SHOPPERS should boycott supermarkets which do not pay farmers fair prices for milk, MPs were told yesterday. Consumers should snub a trio of chains which keep prices low, Liberal Democrat MP Roger Williams said.
He told the Commons: Consumers can reward retailers who are doing the right thing: Sainsburys, Tesco, Waitrose and Marks and Spencer have a price formula based on cost, and I commend them for that. Consumers should show their appreciation by voting with their feet and purses, and punish Co-op, Asda and Morrisons which do not have a similar scheme."
Northern Echo, 19.7.12
Is it perhaps a case that many (most?) consumers are totally divorced from rural food production, have little or no understanding of the complexities of the production process, have little or no empathy with farmers and tend to buy purely on cost rather than origin? Or is this too simplistic?
Dave