UKC

EDELRID to become the exclusive gear sponsor of Tommy Caldwell Press Release

© Edelrid

In 2016, Tommy Caldwell joined the EDELRID Athlete Team, supporting a core product of the company: EDELRID’s climbing ropes. After a year of working directly with the brand, Tommy chose to make the bold move to join Edelrid as a full line athlete.

Caldwell chose EDELRID as his exclusive climbing gear sponsor not only because of the outstanding quality of and innovation around the products, but also as a direct result of the company’s core values, their rich 150+ years of manufacturing experience, and the stringent environmental standards that EDELRID’s product lines reflect.

Tommy had this to say, “My dad was a mountain guide with an oversized appetite for adventure and a deep love of the mountains. I learned to climb before I learned to read. It is impossible to be a lifelong climber and not feel a responsibility to protect the places we love. Climbers become environmentalists because climbing requires a strong intimacy with our natural world."

"More than most we notice the effects of global warming. We walk on the receding glaciers, swim in the rivers that grow smaller each year, and climb on the rock faces that more and more are falling apart due to the shifting weather patterns. Living a lower impact life becomes a lens in which we can take care of the planet we love. The products we choose to consume and the companies we choose to work with are a vital part of the equation."

"Edelrid's commitment to the most stringent environmental standard, bluesign® shows that they are about more than just Greenwashing. This along with the fact that they are family owned and are leading the way in innovation makes me incredibly excited to join the team."

“Tommy has been a natural fit within the Edelrid family since day 1”, says Carsten von Birckhahn, Brand Manager for EDELRID GmbH & Co.KG. Von Birckhahn added, “His decision to join Edelrid as a full line athlete is a direct reflection of Edelrid’s quality, innovation, and our focus on sustainability, which is one of the core drivers that guides our product development. Tommy will not only represent Edelrid’s full climbing line, but we are also encouraged by his passion to become the voice of our Ropes That Matter campaign, aimed at creating greater awareness around Edelrid’s sustainable rope manufacturing”.


For more information www.edelrid.de



18 Apr, 2017
Hurrah for Tommy :) Those photos look so natural... Aside from Edelrid, are there any other manufacturers who offer the full-range of equipment; shoes, rope, harness, belay, bouldering mats? None I can think off
18 Apr, 2017
Edelrid donĀ“ t make any trad gear.
18 Apr, 2017
True, but they do make quickdraws I think? More than any other climbing brand anyway.
18 Apr, 2017
All the major companies have a gap in their product lines, Salewa/Wild Country make just about everything but rock boots and ropes, BD sell ropes made by someone else and donĀ“ t make rock boots but nearly everything else, Petzl the same.
18 Apr, 2017
It's fine for the sponsored climber, maybe, in terms of free gear, but jeez I hate the very idea of sponsorship. Do people actually buy stuff because some celeb is paid to endorse it? Hey Tommy, did you buy (Huh? Buy? What do you mean? I was given it) tha`t rope/whatever, out of your own cash in a free choice? FFS why do people give sponsoring firms the time of day at all? They think we are mugs and will buy their shit because they pay some arse with a name to say it's good shit. Yeah, really.
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