Fjallraven unveils its high-performance, new G-Loft® Supreme insulation

Scandinavian outdoor clothing expert Fjӓllrӓven has winter-weather protection wrapped up with the launch of its brand new insulation, G-Loft® Supreme. Developed in conjunction with Austrian insulation experts Goldeck Textil, G-Loft® Supreme offers the exceptional warmth-to-weight ratio of down, combined with the wet-weather functionality of synthetic insulation.

Made from a unique mix of hollow and super-thin polyester fibres, G-Loft® Supreme has an innovative construction that similarly to down, results in countless small air pockets each trapping warm air for effective insulation against cold temperatures.  However, unlike down which can lose functionality in wet weather, G-Loft® Supreme retains its warming abilities even in very wet weather. An ideal choice for the unsettled UK climate, G-Loft® Supreme is also highly compressible and lightweight for easy storage inside a pack when the garment is not in use.

For AW14, Fjӓllrӓven will extend its award-winning range of technical Keb garments with the introduction of a new Keb Loft Jacket. Featuring the brand’s new G-Loft® Supreme insulation, the jacket can be worn alone or as an additional layer in changeable conditions. A pliant polyester exterior keeps the jacket’s weight low while G-1000® reinforcements at the hem, pockets and inside the front opening enhance its durability.

The Keb Loft Jacket’s full-length front zipper features 2-way opening for adjustable ventilation and is protected by a poppered storm flap. Elasticated cuffs and drawcord adjustment at the hem ensure a comfortable fit and two zipped hand pockets are ideal for storing smaller essentials.

Available this autumn, for more information about the new Keb Loft Jacket or G-Loft® Supreme insulation go to


For more information visit Fjallraven
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