The biggest trade gig of the year: OutDoor, Friedrichshafen Show Report

© Kevin Avery-UKC

Neil McAdie of Equip Outdoor shows off the new PODsacs range to Alan James at the Friedrichshafen Outdoor show 2009  © Mick Ryan -
Neil McAdie of Equip Outdoor shows off the new PODsacs range to Alan James at the Friedrichshafen Outdoor show 2009
© Mick Ryan -

OutDoor July 15-18, Friedrichshafen, Germany The biggest gig of the year for outdoor companies and shops is fast approaching and will be there in force.

Alan, Sarah, Jack and Mick will be there reporting on the latest outdoor gear. We already have news of some new innovations in climbing and mountaineering gear and can't wait to spill the beans.

See you there.


Below from:

Kathi Krause from Black Diamond Equipment showing off the Fusion Axe in 2009  © Kevin Avery-UKC
Kathi Krause from Black Diamond Equipment showing off the Fusion Axe in 2009
© Kevin Avery-UKC
OutDoor July 15-18, Friedrichshafen, Germany

Monday, June 7th, 2010

This year's OutDoor is coming up fast and with 860 exhibitors from 39 countries it should prove to be the best yet. "The international character and number of exhibitors have never been greater than at OutDoor 2010," says Messe Friedrichshafen CEO Klaus Wellmann, expressing his delight at the six-percent increase in the number of exhibitors. He went on to say; this year the focus of the trade fair will once again be on product debuts. International companies representing over 1,000 brands will be premiering newly developed products – in most cases exclusively at OutDoor.

This year's key theme Business Driver "Fundamental Needs" shows how the industry can benefit even more effectively from the outdoor boom and presents research into the motivations for outdoor activities.

Early Start for OutDoor conferences

The conference programme has gained significant importance at OutDoor 2010. Visitors will now have the opportunity to start their day at the trade fair with a stimulating programme of presentations from 8.30am, before the trade show opens. As we're asking you to get up so early Breakfast will be served and we hope that you'll feel you're getting even more out of your visit to the show. All presentations will take place in the new East Conference Centre and be held in English or simultaneously translated, as required. The program topics include; social media relations; bluesign; standards and regulations; the launch of the new Eco Index by the European Outdoor Group's Sustainability Working Group; hiking – a market with a bright future; outdoor and the women's market; presentation of the EOG Association for Conservation's funded projects; IDEAS order info on outdoor clothing trends; the challenge of climate change; and the transition from a traditional to a high-tech outdoor world.

Jack Geldard (UKC Editor) at the C.A.M.P stand at OutDoor 2008, Friedrichshafen, Germany.
© Mick Ryan -

OutDoor 2010 features new hall organisation

A few changes will be very noticeable at this year's show, the OutDoor Tent City will be move into Rothaus Hall A1, which has 10,000 square meters of light-filled exhibition space. International major brands will be presenting new products in the two new exhibition halls, A7 and B5. This provides more area for booth space, yet strengthens OutDoor's reputation as the leading trade fair with short and convenient walking distances. This year's event will cover a total of 85,000 square metres of exhibition space.

OutDoor Industry Awards 2010

The OutDoor Industry Awards providing a showcase for new ideas will be announced during an awards ceremony at 17.30 on 15 July at the fashion stage in Hall A2. The OutDoor Celebrity of the Year will be announced at the same time, recognising an outstanding individual's special achievements in the outdoor industry.

OutDoor Party

This year the open-air grounds will once again become a party zone with live music. The Limited Edition T-Shirt is available for EUR€15 Euro in the Foyer East. Ensuring that resources are treated respectfully (and to avoid beer being spilt all over the place) Messe Friedrichshafen, together with the party sponsor Polartec and the European Outdoor Group (EOG), have decided on a new party concept: the ticket for the OutDoor Party will include the Polartec party shirt, free food and four vouchers for drinks – alcoholic or soft drinks. Additional vouchers will be available to get more soft drinks at EUR€1, (or alcoholic drinks at EUR€2) . "The OutDoor Party has become an absolute must attend event. It's popularity is mainly due to the great community feeling and a fantastic backdrop in Friedrichshafen as well as an unbelievable atmosphere," said EOG Secretary General Mark Held. "The changes made are there to ensure that the basic idea of the party remains intact and that the party will continue to be a "must" for years to come."

Enhanced infrastructure

A lot of progress has been made in the last couple of years with regards to the exhibition infrastructure. The newly built northern exhibition grounds access road was opened for traffic in December 2009. This allows for smoother arrivals and departures for all guests coming from the direction of Ulm and Ravensburg, with direct access to the new eastern parking areas 1 and 2 and the new East Entrance. By July the trade fair road to and from Friedrichshafen city centre will also be expanded to four lanes.

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