Patagonia Ascensionist Jacket
It's not built for serious Scottish winter abuse, but for sweaty mountain activities, from ski touring and mountaineering to hillwalking, the lightweight Ascensionist shell would be a big hit, reckons John McKenna.
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Our Reason for Being
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None require a motor; none deliver the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.
Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility. For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide. We know that our business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. So we work steadily to reduce those harms. We use recycled polyester in many of our clothes and only organic, rather than pesticide-intensive, cotton. Staying true to our core values during thirty-plus years in business has helped us create a company we're proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.
Patagonia supports these althetes
These are reviews from the UKC editorial team
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These are announcements direct from this brand
Patagonia is the first in the industry to make all shells with recycled materials and sew them all in a Fair Trade Certified factories. That's what is being celebrated with their Shell, Yeah! campaign. The focus is on the achievement - causing les...
Articles featuring this brand
In March this year, conservationists criticised a draft report on the future of Welsh National Parks, written by Future Landcapes Wales, a working group set up by Welsh Government in 2015. Environmentalists are concerned that the report makes n...