Wild Country


Share this page

Wild Country came about as the brainchild of a UK based climber Mark Vallance and was set up to manufacture what was to become the most famous piece of rock climbing gear of all time, the Friend.

Friends were the brainchild of US climber Ray Jardine who Mark had met in the USA a few years earlier. Then when Ray couldn’t find a partner in the US to develop and produce his revolutionary new unit Mark and he joined forces and Wild Country was born. Founded in 1977, at a tiny factory in a village in the heart of the UK's Peak district, Wild Country went from strength to strength on the back of this revolutionary tool and became a name synonymous with hard climbing everywhere.


Follow brand on Social Media

Featured Review

Wild Country Flow Clothing Collection

Rob Greenwood and Emma Hill look at a range of casual cotton climbing clothing ideal for the wall and the crag alike.

Sponsored Athletes

Wild Country supports these althetes

Latest Reviews

These are reviews from the UKC editorial team

OTS 2023 - Climbing Gear

At OTS 2023 in Liverpool we got a chance to check out some of the new climbing gear due to hit the shelves next year: a range of bouldering pads from Black Diamond; interesting harnesses from the likes of Mammut, Ocun and Wild Country; and DMM'...

If it Ain't Broke - Gear that Goes On and On

In these days of growing environmental concern and shrinking budgets, we can't all be constantly buying brand gear. There's a lot to be said for making do with the stuff we already own. To celebrate our loyalty to much-loved and trusty bits of...

Men's Climbing Trousers

Climbing trousers - everyone wears them, but they're often a bit of an after-thought: do you turn up to the crag or the wall in your dirtiest jeans, or brightest Euro-wad pantaloons? In this test we compare 15 pairs of climbing-oriented strides from leading...

Wild Country Mosquito Harness

The Mosquito is the lightest harness that Wild Country has ever made. It's designed to be a super minimal sport climbing harness...

Micro Cams

Micro cams are among the most useful pieces of gear on a trad climber's rack. Having a tiny cam you can rely on to protect otherwise...

OutDoor 2019 - Best in Show

We're just back from the annual summer gear-fest that is the OutDoor trade show. Over three long days we saw a lot (and we...

Lightweight Sport Climbing Harnesses

For a dedicated sport climbing harness you will want something light, comfortable and fairly simple. In this group test...

Latest News

These are announcements direct from this brand

The Wild Country Flow Harness 2.0 Collection

A comfortable, all-round men's and women's harness for indoor, outdoor, sport and multi-pitch use. The Flow 2.0 harness is engineered with a clean, sleek design and comfortable padding for enhanced support and breathability.

Wild Country Voluntary Recall
 - Superlight Rock chocks

For Wild Country, consumer satisfaction and safety are key aspects as we develop and offer new products. Our development process includes strict standards and regulations which are followed to guarantee the highest possible...

Making Friends Since 1977 – The Heritage of Wild Country

The story of Wild Country is the story of two strong-minded and visionary individuals from totally different backgrounds, but who shared a common passion. It was a chance meeting between two climbers in the summer of 1972, one...

New Climbing Gear Autumn / Winter 2021

For the past couple of months, we've been finding out about all the shiny new gear that's hitting the shops...

New Climbing Gear Spring / Summer '21

Next up in our Spotlight gear round-ups is climbing gear. We've chatted with brands about the...

Wild Country Zero Friends

Introducing the new Zeros for solid holding power in small placements. The ultimate weapon for thin cracks, pockets or pin...

Wild Country Product Lifespan Update

Wild Country is soon changing the official product lifetime. The potential lifespan of metal products is...


Articles featuring this brand

Competition WINNERS - Win a Wild Country Movement Harness

The Wild Country Movement Harness is an extremely versatile harness for all climbing styles, from sports to multi-pitch and via ferrata. Here's your chance to win one!

Competition WINNER - Win a set of Wild Country Zero Offset Friends

Friends are the most iconic protection ever made. Wild Country is now introducing the new Offset Zeros – the ultimate weapon for wild climbing adventures and thin flared cracks. With among the narrowest head widths on the market...

Competition WINNER - Win a Wild Country Mosquito Harness

Superlight, superfly –  the Mosquito is an extremely lightweight, minimalistic, high-end sport climbing harness that weighs just 220 grams. Here's your chance to win one...    

Competition WINNER - Win a Wild Country .1, .2 & .3 Zero Friend

Introducing the new Zeros for solid holding power in small placements. The ultimate weapon for...

Competition WINNER - Win a set of Wild Country Friends

Wild Country, the original creator of the Friends, have continued to innovate and create the best cams available...

Competition WINNER - Win a Set of Wild Country Rocks of YOUR choosing

With two bank holidays under our belt the trad season is well underway; however, after a winter of...

Competition WINNER - Win a Wild Country Curbar Shell Jacket

Designed at the Wild Country base, deep in the heart of one of the UK's most famous climbing areas: the Peak...

Competition WINNER - Win a pair of Wild Country Parthian or Meshuga

Competition WINNER - Wild Country Rocks: A revolution and the core of any trad rack

Competition WINNER - Win a set of the New Wild Country Friends

Winners Win 1 of 6 Sets of Superlight Offset Rocks

Latest Job Ads

These are announcements direct from this brand

Wild Country & SALEWA Southern Brand Representative

Are you passionate about the mountains and rock climbing? We are looking for the right person to join our small team based in Tideswell, Derbyshire to help us with the development of both Wild Country and SALEWA in the South UK region.

Vacancy - Wild Country UK Marketing Manager

A rare and exciting opportunity to join the Tideswell, Peak District team in a pivotal role.

Vacancy - Wild Country UK Sales Representative

Job Vacancy – Wild Country Sales Representative Wild Country is looking for a UK Sales Representative. The position will be mainly field based...

Job Vacancy - Wild Country / Salewa UK Sales Admin

Wild Country/Salewa is looking for a Sales Administrator to work at its UK headquarters based in the heart of the Peak...

Salewa UK Brand Manager - Wanted

Following the recent acquisition of Wild Country by Salewa, and the introduction of the Salewa brand to the UK market, Salewa are looking...

Spring Job Opportunities

This month there are a number of positions available for people with an interest in the outdoors. These include climbing wall jobs in Bristol,...

Wild Country Management Accountant Wanted

Wild Country, one of the UK's leading climbing brands and manufacturer of safety critical climbing equipment is looking to...

All Wild Country Posts

Title Post Type Category Date
Loading Notifications...
Facebook Twitter Copy Email